BETTER THAN A CONDOM
United Way of Greater Milwaukee
Featured: United Adworkers Milwaukee 99 Awards Show, 2015
The United Way of Greater Milwaukee has been nationally recognized for their teen pregnancy prevention initiative. By continuing with their head turning campaigns- Better Than A Condom aims to tackle the same issue through a different approach. By focusing on condom usage and STD/STI prevention this campaign aims to educate, identify with, and even gross out young teens. By targeting teens between the ages of 13-16, STD’s become personified as gruesome characters accompanied by their symptoms. The use of bright colors and large typography are intended to capture young teens attention while highlighting the ultimate question- does an STD feel better than a condom?